Song Seung-heon
- Net worth $75 million
- Birthday October 5, 1976
- Status -
- Country South Korea
- Source(-s) of wealth Actor, Investor, Model
How much is Song Seung-heon Worth? Song Seung-heon Net Worth in 2026
Song Seung-heon’s net worth is estimated at $75 million as of November 2026. Four fifths of it comes from one decision: the building next to Sinsa Station that he bought in 2006 for 11.4 billion won, which now has a Starbucks downstairs and, with the plot next door, an estimated value near 83 billion won.
| Net worth | $75 million (our estimate, range $55 million to $90 million) |
|---|---|
| Born | October 5, 1976, Mia-dong, Gangbuk District, Seoul (age 50) |
| Country | South Korea |
| Known for | Autumn in My Heart, East of Eden, Player, Black Knight, Hidden Face |
| Main income sources | Gangnam commercial property, acting fees, property sales through his family company |
He didn’t stop at one lot. He later won 84.5% of the run-down two-storey building behind it at auction for 3 billion won, then bought the remaining 15.5% for 650 million won. Owning both is what makes a taller rebuild possible.
How much is Song Seung-heon worth in 2026?
About $75 million, by our estimate. It rests on a November 2024 valuation of the two Sinsa buildings, the November 2024 sale of a building in Jongno, and a cautious assumption for his homes. No loan on the Sinsa buildings was reported in the pages we read, so we deduct none. We convert at about 1,338 won to the dollar, the rate on X-Rates on November 11, 2026. The latest documented money event is that Jongno sale, reported in February 2025; we found nothing newer.
How the $75 million adds up
| Source | Our estimate | What it rests on |
|---|---|---|
| Sinsa Station buildings | $61.9 million | About 82.86 billion won, a brokerage estimate from November 2024 at a median 355 million won per pyeong of land. He paid about 15 billion won for the two. |
| Cash from the Jongno building sale | $9.7 million | Sold in November 2024 for about 25.95 billion won through his family company, Storm S Company. Less an estimated 13 billion won loan taken when it was bought in 2018, that leaves about 12.95 billion won before tax. We credit it all to him: the company is his family’s, and its ownership split is not public. |
| Banpo-dong apartment and Cheongdam-dong villa | $3.5 million | Our assumption: 4.7 billion won for both. The homes are reported but their prices are not, so we keep this deliberately low. |
| Total | $75.1 million | Rounded to $75 million. |
The table leaves out cash from 25 years of acting fees, because none of his pay has been reported, and it ignores any tax he would owe if he sold the Sinsa buildings. Those two gaps pull in opposite directions.
The one-minute walk from Exit 4
The main building has one basement and four floors on 163 pyeong of land, about a minute from Exit 4 of Line 3 at Sinsa Station. He bought it in October 2006 and remodelled it about five years later, when a Starbucks took the ground floor. News in 2017 that the Shinbundang Line would reach Sinsa, followed by plans for the Wirye-Sinsa Line, pushed land values up, Asia Business Daily reported in November 2024, citing a brokerage.
Our calculation: about 15 billion won in, about 82.86 billion won estimated today, or 5.5 times the money. In dollar terms the Sinsa row is 82% of our total.
Jongno, the deal that barely moved
Not every building was a winner. In June 2018 his family company bought a seven-storey building near Jonggak Station, built in 1965, for 23.5 billion won, reportedly with about 13 billion won of borrowing. It sold in November 2024 for about 25.95 billion won, Sidae Ilbo reported in February 2025, citing Star News. The reported gain was about 2.5 billion won in six years. After interest, the paper estimated the real profit at somewhere in the mid-to-high 1 billion won range.
Side by side, by our math: the 2006 purchase is up about 5.5 times, the 2018 one gained about 10% before interest.
The acting side
Autumn in My Heart in 2000 made him a Hallyu name, and East of Eden won him the MBC Drama Awards grand prize in 2008. Recent work includes the series Player, Black Knight in 2023, the 2024 film Hidden Face and the 2025 drama My Troublesome Star, his filmography shows. None of his fees for these have been made public.
Why other estimates disagree
Many public estimates lean on a 2020 Korean TV survey that put his real estate at 69.2 billion won, made before the latest Sinsa valuation and converted at an older exchange rate. Others treat the Sinsa figure as cash, though nothing has been sold.
What would move the figure
A redevelopment of the two Sinsa plots into a 13 or 14 storey building, which the 2024 report said is expected but which has no confirmed plan. A sale would turn the paper gain of roughly 67.8 billion won into cash, minus capital gains tax.
Song Seung-heon net worth FAQ
What is Song Seung-heon’s net worth?
We estimate $75 million as of November 2026, with about $61.9 million of it in two buildings next to Sinsa Station in Gangnam.
How much did Song Seung-heon pay for his Sinsa building?
11.4 billion won in October 2006 for the main building, plus about 3.65 billion won for the neighbouring plot, roughly 15 billion won in all.
How much did Song Seung-heon make from selling his Jongno building?
He sold it in November 2024 for about 25.95 billion won after buying it for 23.5 billion won in 2018, a reported gain of about 2.5 billion won.
Who rents Song Seung-heon’s building?
Starbucks has occupied the ground floor of his Sinsa building since he remodelled it, about five years after buying it.
How old is Song Seung-heon?
He was born on October 5, 1976, in Seoul, so he is 50.
What was Song Seung-heon’s latest drama?
My Troublesome Star in 2025. He also starred in the 2024 film Hidden Face.
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How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: November 2026.
Photo: ??????? (official youtube account) / Wikimedia Commons, CC BY 3.0, cropped