How much is Mikayla Nogueira Worth? Mikayla Nogueira Net Worth in 2026

By the Alux Research Team. How we estimate net worth

Mikayla Nogueira’s net worth is estimated at $10 million as of November 2026. Her brand made $1 million in eight minutes when it opened in March 2025, or $125,000 a minute by our sum, and most of what she is worth today depends on a company that has never published a valuation. She is the Massachusetts makeup creator who left a job at Ulta Beauty for TikTok.

Net worth	$10 million (our estimate, range $5 million to $20 million)
Estimated annual income	About $1 million before tax (our estimate)
Born	13 June 1998, raised in East Freetown, Massachusetts (age 28)
Country	United States
Known for	Makeup reviews on TikTok, co-founding POV Beauty
Main income sources	POV Beauty stake, brand partnerships

How much is Mikayla Nogueira worth in 2026?

This one is a rough estimate: little of the money is documented. The funding round and the launch sales are on record. Her share of the company and her fees are not, so the two rows that matter most are assumptions. That explains the wide range.

Public estimates vary, and many were written before the October 2026 funding round. Brand revenue also gets mistaken for founder wealth, when she owns only part of the company.

How we got to $10 million

Source	Our estimate	What it rests on
POV Beauty stake	$8 million	Beauty Independent reported a $15 million Series A in October 2026 with no valuation. We assume investors bought 25 percent, which implies $60 million after the round, and that she holds 20 percent: $12 million. We cut a third because it is private stock she can’t easily sell.
Brand partnerships, kept	$2.75 million	Our assumption: $1 million a year for five years, or $5 million, with 55 percent kept. Estée Lauder and e.l.f. are among reported partners, and no rate is public.
Spending	Minus $0.75 million	Our assumption: $150,000 a year for five years. That includes the reported $48,000 Chanel trip.
Total	About $10 million	Mostly assumption. The stake alone can move this figure by several million dollars.

Every percentage point is $600,000

At our assumed $60 million valuation, each point of POV Beauty is worth $600,000 by our calculation, before the discount. So what decides this page is something nobody has said in public: how much of the company she owns. She co-founded it with Ani Hadjinian, a former Augustinus Bader executive, and it had venture money from Imaginary Ventures before launch. Silas Capital led the new round, with RÉDO Capital joining.

The stake is 74 percent of the $10.75 million we count before spending, which is a lot to hang on an assumption. As a check, BeautyMatter’s published industry estimate for 2026 revenue has a midpoint of $15 million, so our valuation is four times projected sales for the same year. That is a plausible price for a growing beauty brand and well short of a certainty.

What the launch numbers actually say

Shopify’s case study says the founders expected average orders of $40 to $60, and that most customers bought the $142 set instead. Beauty Independent, citing Puck, put sales at $3 million before stock ran out in April 2025. In 2026 the brand has moved on from a pure online launch. It reached Sephora in September across the US and some Canadian stores, and the company says first-week sales beat the retailer’s projections by 80 percent. That claim comes from the company, so treat it accordingly. A separate outside estimate from Charm.io puts first-half TikTok Shop sales at $2.7 million.

A small comparison for scale: her reported $48,000 Chanel trip, 11 items, equals 338 of those $142 sets at retail by our math.

From the Ulta counter

She worked as a beauty advisor at Ulta Beauty until late 2020, having started her TikTok page that March. Her following is now around 21 million across TikTok and Instagram, and POV Beauty now sits on a shelf at Sephora, the rival of her old employer.

What would move the figure

A published valuation is the biggest swing. So is how Sephora sell-through looks after the holidays, since the company says the round is meant to build on that momentum. A sale of the brand would replace our assumed stake with a real number. A further funding round would dilute her share, and it could also lift its value.

Mikayla Nogueira net worth FAQ

What is Mikayla Nogueira’s net worth?

Our estimate is $10 million as of November 2026, with a range from half to double that because her POV Beauty stake is not public.

How much did Mikayla Nogueira make from POV Beauty?

The brand sold $1 million in eight minutes at its March 2025 launch and about $3 million before stock ran out, but that is company revenue. We value her stake at $8 million.

How much funding has POV Beauty raised?

A $15 million Series A in October 2026, led by Silas Capital with RÉDO Capital and Imaginary Ventures. Terms and valuation were not disclosed.

Is POV Beauty sold at Sephora?

Yes, from September 2026 in the US and some Canadian stores. The range started with five skin-prep products priced from $22 to $38.

How old is Mikayla Nogueira?

She is 28, born on 13 June 1998, and raised in East Freetown, Massachusetts.

How many followers does Mikayla Nogueira have?

About 17.4 million on TikTok as of February 2026, and around 21 million across TikTok and Instagram per October 2026 reporting.

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How we estimate net worth

Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.

Last updated: November 2026.