Scooter Braun
- Net worth $700 million
- Birthday June 18, 1981
- Status -
- Country United States
- Source(-s) of wealth Businessman, Investor
How much is Scooter Braun Worth? Scooter Braun Net Worth in 2026
Scooter Braun’s net worth is estimated at $700 million as of October 2026. Braun is an American businessman and former talent manager who discovered Justin Bieber in 2008 and built the holding company Ithaca Holdings. The biggest driver of the wealth is the 2021 sale of Ithaca to the South Korean company HYBE in a deal valued at about $1.05 billion.
| Net worth | $700 million (estimate) |
|---|---|
| Estimated annual income | Not published; he stepped down as HYBE America CEO in July 2025 |
| Born | June 18, 1981, in New York City (age 45) |
| Country | United States |
| Known for | Managing Justin Bieber and Ariana Grande, Ithaca Holdings and the HYBE sale |
| Main income sources | Ithaca Holdings sale to HYBE, HYBE America pay, venture investments, management commissions |
How much is Scooter Braun worth in 2026?
We estimate Scooter Braun is worth about $700 million. It is an estimate, because the split of the HYBE payout is private. The deal was filed at about $1.05 billion, and public reports say Braun owned roughly 70 percent of Ithaca, which implies a pre-tax value near $735 million to $840 million. We cut that for taxes and for the roughly $50 million in stock he shared with longtime staff, then added early venture investments and music income. Public estimates run from $400 million to $1 billion.
How Scooter Braun built it
- Spotted Justin Bieber early. He discovered Bieber in 2008 and went on to manage Ariana Grande too.
- Built a holding company. He grew Ithaca Holdings into a business valued at about $1.05 billion.
- Shared the upside with staff. He gave longtime staff roughly $50 million in stock from the HYBE sale.
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Get the Alux appScooter Braun in 2026: what they have been working on
- July 2025: stepped down as CEO of HYBE America, staying on as a board director and senior advisor.
- 2025: HYBE America partnered with Jermaine Dupri’s So So Def label.
- 2024: retired from artist management to focus on his HYBE America role.
- 2023: HYBE acquired Quality Control Music for $300 million.
- April 2021: agreed to sell Ithaca Holdings to HYBE in a deal estimated at about $1.05 billion.
How Scooter Braun makes money
- HYBE sale: Proceeds from selling Ithaca Holdings in 2021, partly in HYBE stock. His share and the timing of any later sales are not confirmed.
- Executive pay: Salary and equity as CEO of HYBE America from 2021 to 2025. Not disclosed.
- Investments: Early stakes in Uber, Spotify, Waze, Dropbox, Pinterest and Lyft, and a partnership in TQ Ventures.
- Management and publishing: Commissions from artists such as Justin Bieber and Ariana Grande, and publishing through Schoolboy Records.
- Ithaca holdings: A holding company that raised $120 million in venture capital in 2010.
What Scooter Braun teaches (and what to take from it)
Find talent before everyone else. Braun discovered Justin Bieber in 2008. Early belief, backed by work, is what makes a bet pay. This week, pick one person or project you believe in early and do one concrete thing to help it along.
Build a platform around the talent. He turned one management client into a company with labels, publishing and a holding structure. Ask what repeatable system could sit behind your best skill, and sketch it on one page.
Own a slice of the tools. He invested early in tech companies his artists used. Look at the tools you use daily and learn who owns them.
Share the upside. He gave staff $50 million in stock out of his own allotment in the HYBE deal. Name one person who helped you and decide how to recognize that this month.
Career timeline
- 1981: born in New York City.
- 2007: founded SB Projects.
- 2008: discovered Justin Bieber.
- 2010: Ithaca Holdings raised $120 million in venture capital.
- 2021: agreed to sell Ithaca to HYBE and became HYBE America CEO.
- 2023: HYBE bought Quality Control Music for $300 million.
- 2024: stopped managing artists.
- 2025: stepped down as HYBE America CEO.
Early life and background
Scott Samuel Braun was born in New York City. He founded SB Projects in 2007, which later became part of Ithaca Holdings, and discovered Justin Bieber in 2008.
Scooter Braun net worth FAQ
What is Scooter Braun’s net worth?
We estimate Scooter Braun’s net worth at about $700 million as of October 2026. Public estimates range from $400 million to $1 billion.
How does Scooter Braun make money?
From the HYBE sale proceeds, executive pay at HYBE America, investments in tech companies and music management and publishing.
How much did Scooter Braun make from the HYBE deal?
HYBE agreed to buy Ithaca Holdings in a deal valued at about $1.05 billion in 2021. Braun reportedly owned about 70 percent, but his payout is not confirmed.
How old is Scooter Braun?
Scooter Braun was born on June 18, 1981, so he is 45 years old.
What is Scooter Braun best known for?
He is known for discovering Justin Bieber, managing major pop stars and selling Ithaca Holdings to HYBE.
How do you estimate Scooter Braun’s net worth?
We apply his reported ownership share to the filed deal value, subtract taxes and shared stock, and add investment income.
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How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: October 2026.
Photo: Braunadd (Scooter) Scott Braun / Wikimedia Commons, CC BY-SA 4.0, cropped (source, license)