How much is Yuya Worth? Yuya Net Worth in 2026

By the Alux Research Team. How we estimate net worth

Yuya’s net worth is estimated at $8 million as of November 2026. The oddest thing about the money is a 2020 list. A report that January, citing the magazine Alto Nivel, placed her eighth among the ten richest women in Mexico, on a page with names from the country’s traditional fortunes. The report gave no dollar figure for her. Our own sums land far below that company.

Net worth	$8 million (rough estimate, range $4 million to $15 million)
Estimated annual income	About $1.3 million before tax, our assumption ($700,000 royalties, $400,000 deals, $229,000 ads)
Born	March 13, 1993, Cuernavaca, Morelos, Mexico (age 33)
Country	Mexico
Known for	Beauty videos on YouTube since 2009, the Bailando Juntos cosmetics brand
Main income sources	Cosmetics brand, YouTube ads, brand deals, books

How much is Yuya worth in 2026?

We estimate about $8 million, in a range of $4 million to $15 million. This one is a rough estimate: little of the money is documented. Her channel numbers are public, her brand’s sales are not, and neither is the split with her manufacturing partner.

Public estimates run lower and sometimes much higher. Some only count YouTube ads, which misses the makeup. Rankings treat owning a business as wealth without saying what the business earns.

How we got to $8 million

Only the view count and the copies sold are documented. Every dollar rate below is our assumption, stated so you can swap in your own.

Source	Our estimate	What it rests on
YouTube ads	$2.3 million	Wikipedia lists 2.59 billion views as of February 19, 2026. Our assumption: $1.50 per 1,000 views is $3.9 million, of which she keeps 60 percent after tax and costs.
Cosmetics royalties, 2017 to 2026	$3.8 million	Our assumption: $10 million a year in brand sales and a 7 percent royalty is $700,000 a year, or $6.3 million over nine years, and 60 percent kept. No sales figure is public.
Brand deals	$3.4 million	Our assumption: $400,000 a year for 14 of her 17 years online is $5.6 million, 60 percent kept. Deals include a Sedal shampoo campaign.
Books	$0.1 million	Editorial Planeta said 55,000 copies of her first book sold in three months. Our assumption: 150,000 copies across two books at $1 each is $150,000, 60 percent kept.
Living costs	minus $1.5 million	Our assumption: $150,000 a year for ten years of adult earning at this level.
Total	$8.1 million, rounded to $8 million	Mostly assumptions, labelled as such.

Two and a half billion views buy less than you think

Here is our calculation. The channel has 2.59 billion views over 17 years, which averages about 152 million a year. At $1.50 per 1,000 views, that is roughly $229,000 a year before tax. One estimate in circulation gives her $1.17 million to $1.64 million a year. At the midpoint, $1.4 million, she would run through every ad dollar the channel has ever made ($3.9 million) in under three years. That figure only works with the makeup and the deals added in: on our assumptions, $229,000 from ads, $700,000 from royalties and $400,000 from deals total about $1.3 million a year.

So the ads can’t be the fortune. They were the marketing department. She started in 2009 at 16, after winning a YouTube makeup contest under the name lady16makeup, and spent eight years building an audience before she launched a makeup line of her own.

The makeup line she doesn’t manufacture

Bailando Juntos launched in 2017. A July 7, 2026 profile says Republic Cosmetics, a Mexican firm, handles development, manufacturing and sales, while she leads brand identity and design. The line sells through Liverpool, Walmart, Coppel, specialty stores and its own website, with no shops of its own. It later added shampoos, conditioners and masks.

That setup is why we model a royalty and not a company stake. On that reading she carries little factory risk and collects less than an owner would. If her contract gives her real equity, our $3.8 million row is too low, and that single fact is the largest unknown on this page.

What would move the figure

A sale of the brand or a published sales number would move this estimate more than any YouTube milestone. The channel stood at 24.5 million subscribers in February 2026, and that audience is who the brand sells to.

Yuya net worth FAQ

How much is Yuya worth?

We estimate about $8 million as of November 2026, with a range of $4 million to $15 million. The dollar rates behind it are assumptions, since her brand publishes no accounts.

How much did Yuya make from YouTube?

Our estimate is about $3.9 million before tax across 2.59 billion lifetime views, assuming $1.50 per 1,000 views.

What is Yuya’s real name?

Mariand Castrejón Castañeda. She first posted as lady16makeup in 2009.

Who makes Yuya’s cosmetics?

Republic Cosmetics, a Mexican company, develops and sells Bailando Juntos. Liverpool, Walmart and Coppel carry the line in Mexico.

How many copies did Yuya’s book sell?

Her publisher said Los secretos de Yuya sold 55,000 copies in its first three months. Later totals are not public.

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How we estimate net worth

Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.

Last updated: November 2026.