Daniel Priestley
- Net worth $5.3 million
- Status -
- Country United Kingdom
- Source(-s) of wealth Author, Entrepreneur
How much is Daniel Priestley Worth? Daniel Priestley Net Worth in 2026
Daniel Priestley’s net worth is estimated at $5.3 million as of November 2026, and it is a rough estimate. The company most people link him to, Dent Global, showed net assets of £630,586 in accounts it filed in March 2026. He is the author of Key Person of Influence and Oversubscribed, and his most valuable company stake on our numbers is a minority holding in the software company ScoreApp, which he co-founded.
| Net worth | $5.3 million (rough estimate, range $3 million to $12 million) |
|---|---|
| Estimated annual income | About $300,000 before tax, our assumption |
| Born | January 1981, per UK company filings (age 45) |
| Country | United Kingdom. He holds British and Australian nationality |
| Known for | Dent Global, ScoreApp, Key Person of Influence, Oversubscribed |
| Main income sources | Accelerator programmes, software stake, books, speaking |
How much is Daniel Priestley worth in 2026?
We estimate Daniel Priestley is worth about $5.3 million, within a range of $3 million to $12 million. This one is a rough estimate: little of the money is documented. UK filings show his companies’ balance sheets and the ownership band for some of them, but no personal bank statement ever makes it to the register, and most of these companies file no profit and loss account.
Public estimates disagree because biographies describe “multi-million dollar businesses”, and that phrase usually means turnover. One book review says his early companies were each “turning over several million dollars”. Turnover is not what the owner keeps, and the prices of the businesses he sold have never been published.
How Daniel Priestley built it
- Started a company at 21. He founded his first business in Australia in 2002, then moved to London in 2006.
- Co-founded a software company. ScoreApp, built with Steven Oddy, had 14 staff and £861,559 in cash at December 2024.
- Exited a loss-making subsidiary. Dent Global disposed of Rethink Press in December 2025 after a £79,471 yearly loss.
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Get the Alux appHow we got to $5.3 million
Pounds are converted at $1.339 to the pound, the early November 2026 average on X-Rates. Stakes he has not sold carry no tax deduction here.
| Source | Our estimate | What it rests on |
|---|---|---|
| ScoreApp stake | $1.8 million | Our assumption: 20 percent of a $9.2 million company, which is four times the $2.3 million revenue that data vendor Prospeo models (undated, not filed). The register lists only co-founder Steven Oddy as a holder above 25 percent, so we put Priestley below that line. |
| Dent Global stake | $1.1 million | The register puts his holding between 25 and 50 percent, and we use 40. We value the group at six times the £342,866 profit of its main subsidiary in the year to June 2025. That is £2.06 million, and 40 percent is £822,878. |
| Smaller companies | $0.1 million | Sispara Partners (net assets £46,582, March 2025), Book Magic AI (£79,904, June 2025) and VideoFlo, which has filed no accounts. Book value of our assumed shares is about $50,000, and we double that for VideoFlo and any upside. Mostly our assumption. |
| Books | $0.3 million | Our assumption: 150,000 copies across his titles at $3 a copy, less a third for tax. No sales count is public. |
| Twenty years of kept earnings | $2 million | Our assumption: $100,000 a year saved after tax and living costs since he moved to London in 2006, covering pay, dividends, speaking and the undisclosed sales of earlier businesses. |
| Total | $5.3 million | $1.8 million + $1.1 million + $0.1 million + $0.3 million + $2 million. |
The widest row is the last one. If his earlier exits paid far more than we assume, this page undercounts him, and that is the main reason the range runs up to $12 million.
What Dent Global looks like once you open the subsidiaries
That £630,586 understates the group, because Dent Global carries its subsidiaries at cost: £664,223 on the balance sheet. Its notes give their real net assets instead. Dent Accelerators (UK) has £767,900, August Recognition £82,509 and Rethink Press £219,866, which adds up to £1,070,275.
Here is our calculation: £630,586, minus the £664,223 at cost, plus £1,070,275, comes to £1,036,638. At the same exchange rate that is about $1.39 million of book value for the whole group, including the part other shareholders own. It is a rough consolidation that we did ourselves, since the company files none, but it gives a useful scale. It still includes Rethink Press’s £219,866, and the group disposed of Rethink in December 2025. Priestley has mentored over 3,500 businesses, his speaker agency says, while the group behind it holds about as much equity as a nice London flat.
An accelerator can look thin on paper and still pay its owners well, because money that goes out as salary or dividends leaves no trace on a balance sheet. Dent Accelerators had seven staff and £660,502 in cash at June 2025, its filing shows.
The smaller stake may be the bigger asset
ScoreApp’s terms name its operator as Hyper Targeted Marketing Limited. Its December 2024 accounts show 14 staff, up from seven, net assets of £635,207 and £861,559 in cash. The accumulated loss shrank by £256,102 that year, from £598,612 to £342,510, so the business looks to be moving toward profit. Its own site claims more than 100,000 scorecards created, across 187 countries.
Software earns a higher multiple than an accelerator, which is how a smaller holding can outweigh a larger one on our numbers: $1.8 million against $1.1 million. Together the two stakes are $2.9 million, about 55 percent of the headline by our math. Prospeo’s own model values ScoreApp at $7.4 million, and using that would cut our row to about $1.5 million.
From 21 in Australia to a run of UK filings
He founded his first company in Australia in 2002, at 21, according to the Marketing Society’s review, and moved to London in 2006. The register now lists him on 15 appointments past and present. The recent ones are the most telling. Dent Global disposed of its holding in Rethink Press on December 17, 2025, after that subsidiary lost £79,471 in the previous financial year. The accounts give no price. VideoFlo recorded him as a holder of 25 to 50 percent in November 2025, and he stopped being a registered controller of Book Magic AI on September 30, 2025.
What would move the figure
ScoreApp’s accounts for 2025 are due by December 31, 2026, and Dent Global’s next set by March 31, 2027. A funding round or sale at ScoreApp would replace our biggest assumption overnight. So would any published price for his earlier businesses.
Daniel Priestley net worth FAQ
What is Daniel Priestley’s net worth?
About $5.3 million as of November 2026, a rough estimate with a range of $3 million to $12 million.
How much did Daniel Priestley make from Dent Global?
His pay and dividends are not public. The group’s main subsidiary made a £342,866 profit in the year to June 2025, and the register puts his stake between 25 and 50 percent.
Does Daniel Priestley own ScoreApp?
He co-founded it with Steven Oddy. Only Oddy is registered above the 25 percent line, so we assume Priestley holds about 20 percent, an assumption and not a filed number.
How old is Daniel Priestley?
He is 45, born in January 1981 according to UK company filings, which give only the month and year.
What are Daniel Priestley’s best-known books?
Key Person of Influence, Entrepreneur Revolution, Oversubscribed and 24 Assets. No sales totals have been published, so our books row of $0.3 million is an assumption.
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How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: November 2026.