Kayla Itsines
- Net worth $70 million
- Birthday May 21, 1991
- Status -
- Country Australia
- Source(-s) of wealth Coach, Entrepreneur
How much is Kayla Itsines Worth? Kayla Itsines Net Worth in 2026
Kayla Itsines’s net worth is estimated at $70 million as of November 2026, within a range of $30 million to $150 million. Her company’s first two guides went on sale in January 2014 and had more than a million downloads by October of that year. Her Sweat app then earned more revenue than any other fitness app in 2016. This is a rough estimate: little of the money is documented, and nobody outside the company knows how much of it she owns today.
| Net worth | $70 million (rough estimate, range $30 million to $150 million) |
|---|---|
| Born | May 21, 1991, Adelaide, South Australia (age 35) |
| Country | Australia |
| Known for | Bikini Body Guides, Sweat with Kayla, co-founding Sweat |
| Main income sources | Sweat app stake, guides and books, brand work |
How much is Kayla Itsines worth in 2026?
We put Itsines at about $70 million. The one documented purchase is a waterfront house; the rest is built from what we know about the business and clearly marked guesses. The widest unknown is her share of Sweat after the 2020 split from co-founder Tobi Pearce.
How Kayla Itsines built it
- Sold the plan, not the gym. Her first two guides launched in January 2014 and passed one million downloads by October 2014.
- Turned a guide into an app. Sweat generated more revenue than any other fitness app in 2016.
- Added books. A Pan Macmillan eating guide came out in November 2016, and a habits guide was announced in August 2017.
Learn the wealth mindset behind Kayla Itsines’s career in the Alux app.
Get the Alux appHow we got to $70 million
| Source | Our estimate | What it rests on |
|---|---|---|
| Sweat stake | $50 million | Assumption. Wikipedia says the app generated more revenue than any other fitness app in 2016. Sweat’s own site says the app launched in 2015 as Sweat with Kayla, was renamed Sweat in 2017, and is in over 145 countries with more than 60 programs (see sweat.com). It has no published valuation or ownership split, so we assume she holds roughly a third of a business worth about $150 million. |
| Bikini Body Guides and books | $8 million | Assumption. The first guides launched in January 2014 and passed one million downloads by October 2014. A Pan Macmillan eating guide followed in November 2016. Prices and royalties are not public, so this is after-tax guesswork. |
| Queensland waterfront house | $9 million | Documented purchase, price converted by us. In March 2026 she and her husband bought a waterfront house in Mermaid Waters for $13 million. The report does not name the currency, so we read it as Australian dollars, as the same biography does elsewhere. At 70 US cents to the Australian dollar (0.702 on 2 November 2026) that is about US$9 million. |
| Cash and other assets | $3.5 million | Assumption. Nothing is public. |
| Total | $70 million | The four rows add to $70.5 million, rounded to $70 million. |
Only the house has a documented price. The app stake is the row to challenge.
The nine-month million
Wikipedia dates the company to March 2013, with the first two guides released the following January and more than a million downloads by October of that year. By our calculation, that is more than 110,000 downloads a month on average (1 million divided by about 9 months). The exact prices are not public, so we do not turn that into revenue.
The house, as a measure
At about US$9 million, the March 2026 purchase is 13 percent of the whole fortune we assume (our calculation: $9 million divided by $70 million). Whether it was bought with cash or a mortgage is unknown, and we count it in full. She and Jae Woodroffe, whom she married in December 2023, have a son born in January 2023.
Why other estimates disagree
Public estimates for Itsines tend to rest on older figures from when she and Pearce ran the business together. They split in August 2020 and the ownership since is not public, so a figure that predates that can count both owners’ shares.
What would move the figure
A priced sale, a new investor or a disclosed ownership split at Sweat would replace our assumed third. The 2026 house purchase is the most recent documented money event we found.
Kayla Itsines net worth FAQ
How did Kayla Itsines start?
She co-founded a company with Tobi Pearce in March 2013, and its first two Bikini Body Guides were published the following January.
What is Sweat?
A fitness and wellbeing app that grew out of her guides. Wikipedia says it earned more revenue than any other fitness app in 2016.
What did Kayla Itsines pay for her new house?
$13 million for a waterfront house in Mermaid Waters, Queensland, in March 2026. We read that as Australian dollars.
How old is Kayla Itsines?
She was born on May 21, 1991, in Adelaide, so she is 35 as of November 2026.
Has Kayla Itsines written books?
Yes. The Bikini Body 28-Day Eating and Lifestyle Guide was published by Pan Macmillan in November 2016, and a motivation and habits guide was announced in August 2017.
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How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: November 2026.