Khaby Lame is the richest TikToker in the world as of November 2026, with a net worth we estimate at about $80 million. This ranking covers creators who became famous on TikTok (or its predecessor, Musical.ly) and are still best known for it, even if they have since added music, TV or their own brands. Creators who built their audiences on YouTube or elsewhere first are under Special mentions.
TikTok fame pays differently from YouTube fame. The app’s own creator fund pays very little, so the money comes from brand deals, which can reach six figures per post for the biggest names, and from what creators build on top of their audience: albums, podcasts, beauty lines and equity stakes. The list below shows how wide that gap between followers and fortune can be.
| Rank | Name | Net worth (USD) | Main source of wealth |
|---|---|---|---|
| 10 | Mikayla Nogueira | $10 million | Brand deals, POV Beauty |
| 9 | Jake Shane | $12 million | Podcast, live tours, brand deals |
| 8 | Zach King | $13 million | Brand deals, video production |
| 7 | Josh Richards | $15 million | Brand deals, startups, venture investing |
| 6 | Bella Poarch | $16 million | Brand deals, music |
| 5 | Alix Earle | $20 million | Brand deals, equity stakes, podcast |
| 4 | Addison Rae | $25 million | Music, brand deals, film |
| 3 | Dixie D’Amelio | $30 million | Brand deals, music, TV |
| 2 | Charli D’Amelio | $55 million | Brand deals, TV, endorsements |
| 1 | Khaby Lame | $80 million | Brand deals, company sale |
The ranking: number 10 to number 1
10. Mikayla Nogueira: $10 million
Mikayla Nogueira was a working makeup artist in Massachusetts when her product reviews, delivered in a thick Boston accent, started pulling millions of views. Brands noticed that when she liked a concealer, it sold out. That kind of pull is worth a lot: she earned an estimated $7.8 million in 2025 and about $9 million in the following year, with more than 21 million followers across platforms.
In March 2025 she launched her own label, POV Beauty, with beauty executive Ani Hadjinian. It started with skincare and makeup prep, then added lip products.
We built her $10 million from four years of estimated earnings after taxes and costs; her POV Beauty stake is counted at a low value until the company’s revenue is public.
9. Jake Shane: $12 million
Jake Shane’s first big hit was reviewing octopus dishes. Then a 2023 sketch about Bill Clinton went everywhere, and the USC graduate became one of the funniest people on the app. He turned that into Therapuss with Jake Shane, a podcast that launched in January 2024 and mixes celebrity interviews with advice he openly admits he is not qualified to give.
The live version sold out 21 cities in 2024, and a bigger tour hit more than 35 North American cities in 2025. In early 2026 Netflix added the show to its video-podcast lineup. His earnings jumped from about $9 million to an estimated $14 million in a year.
His rapid rise means most of his $12 million was earned in the last two years, mostly from touring and podcast advertising.
8. Zach King: $13 million
Zach King is the internet’s magician, except the magic happens in the edit. He started posting Final Cut Pro tutorials on YouTube in 2008, became famous for six-second illusions on Vine, and then moved to Musical.ly in 2016, just as it was turning into TikTok. That is where his audience exploded: he has more than 80 million followers there, and his videos of people walking into posters or pulling food out of screens are some of the most watched on the platform.
A single King video takes days of planning and shooting, which is why brands pay a premium to appear in one. He also runs his own production team.
The figure reflects roughly $5 million to $10 million in yearly income from brand work, across a decade at the top.
7. Josh Richards: $15 million
Josh Richards from Ontario was one of the first TikTok stars to treat fame as seed money. In 2020 he became chief strategy officer of rival app Triller, taking equity instead of a salary, and cofounded TalentX Entertainment, the management firm behind the Sway House. He also launched Ani Energy, a caffeinated drink, with fellow creator Bryce Hall.
Richards is now an operating partner at Animal Capital, a venture firm whose three funds have raised about $62 million (that is investors’ money, not his). He also runs a production company, CrossCheck Studios, home of the sketch show Read the Room. Industry estimates put his yearly earnings at about $6 million.
We count his creator income and a modest value for his startup and fund stakes, which gets us to about $15 million.
6. Bella Poarch: $16 million
Before TikTok, Bella Poarch (born Denarie Taylor in the Philippines) spent three years in the U.S. Navy, stationed in Japan and Hawaii. In August 2020 she posted a few seconds of head-bobbing to “M to the B,” and it became the most-liked video on the platform for years.
She used that moment better than most. Warner Records signed her in 2021, and her debut single “Build a Bitch” reached the top 10 in several Asian countries and No. 56 on the U.S. Billboard Hot 100. Her debut EP, Dolls, followed in 2022. She bought a Pacific Palisades home for $4.3 million in 2023.
Our $16 million estimate rests on brand deals and music income, plus the equity in her real estate.
5. Alix Earle: $20 million
Alix Earle went viral at the University of Miami doing her makeup and talking about her nights out, and brands quickly found she could sell almost anything. Sponsored posts reportedly bring in about $250,000 to $350,000 each on TikTok and more on Instagram. She landed a swimsuit-issue magazine cover in 2024 and launched her podcast, Hot Mess with Alix Earle, in 2023.
Her smartest move was asking for equity. In 2024 she became an equity partner in soda brand Poppi, taking stock and revenue share instead of upfront cash, and PepsiCo bought Poppi for $1.95 billion in 2025. She also invested in canned cocktail brand SipMargs.
We value her at about $20 million, including an estimate for her Poppi payout; the exact amount was never disclosed.
4. Addison Rae: $25 million
Addison Rae Easterling, from Lafayette, Louisiana, joined TikTok in July 2019 posting dance videos and passed a million followers within months. By 2020 she was the highest-paid creator on the app, earning about $5 million, and she starred in Netflix’s He’s All That a year later.
Then she reinvented herself as a pop star, and it worked. After signing with Columbia Records in 2024, her debut album Addison came out in June 2025, debuted at No. 4 on the Billboard 200 and earned her a Grammy nomination for Best New Artist. She headlined her own tour in 2025 and co-stars with Ryan Reynolds in the comedy Animal Friends, due in January 2027.
Five years of brand deals, film pay and a year of touring add up to our $25 million figure for Addison Rae, which may rise quickly if the music keeps selling.
3. Dixie D’Amelio: $30 million
Dixie D’Amelio joined TikTok because her younger sister was already huge on it, and ended up with a career of her own. She signed fashion deals with Hollister, Valentino and Burberry, became a global ambassador for jewelry brand APM Monaco in 2025, and starred with her family in three seasons of Hulu’s The D’Amelio Show.
Music is her main focus. Her debut album, A Letter to Me, came out in 2022, and a second album is scheduled for December 2026. Estimates put her yearly earnings between $11 million and $15 million in recent years, before taxes and commissions.
The $30 million estimate adds up her reported annual earnings since 2020 and takes out what goes to tax, managers and living costs.
2. Charli D’Amelio: $55 million
Charli D’Amelio was a competitive dancer from Norwalk, Connecticut, who started posting on TikTok in 2019 at 15. A year later she became the first person to reach 100 million followers on the app. Dunkin’ named a drink after her, “The Charli,” in 2020, and she has been one of the app’s highest earners every year since, making about $17.5 million in 2021, $23.5 million in the year to April 2025 and around $18 million the year after.
Few creators have stretched that early fame as far. She starred in three seasons of The D’Amelio Show, appeared in a Dunkin’ Super Bowl ad in 2025, and performed on Broadway from October 2024 to September 2025 in & Juliet, where her run was extended twice.
Charli’s $55 million is the after-tax remainder of six strong years of earnings, which together came to more than $100 million before costs.
1. Khaby Lame: $80 million
Khabane Lame was born in Senegal and grew up in public housing near Turin, Italy. In 2020 he lost his factory job during the pandemic and started posting videos mocking overcomplicated “life hacks” by doing the simple thing with a shrug, without saying a word. Silence travels well. He became TikTok’s most-followed creator, with an audience across platforms estimated at about 360 million.
He reportedly charges up to $750,000 per video, and his yearly earnings were estimated at $20 million in 2025. Then came the big headline: in January 2026, U.S.-listed Rich Sparkle Holdings agreed to take over his company, Step Distinctive, in an all-stock deal valued at as much as $975 million, with 75 million new shares issued. The fine print matters, though. Rich Sparkle’s stock fell hard afterward, and by November 2026 the whole company was worth roughly $124 million on the market. Later filings have even left it unclear whether the takeover fully closed.
So we value Khaby on what he can actually show for it: around six years of top-tier brand income plus a heavily discounted value for whatever Rich Sparkle stake he ends up holding, which comes to about $80 million.
Special mentions
- MrBeast: Jimmy Donaldson has a huge TikTok following and the biggest fortune of any creator, but he built it on YouTube and with businesses like Feastables, so he is not a TikToker by our definition.
- Matt Rife: his crowd-work clips blew up on TikTok and his touring income is enormous, but he was a working stand-up comedian for over a decade before that.
- Brent Rivera: a big TikTok name who earned about $11 million in a recent year, though his career started on Vine and his biggest channel is on YouTube.
What the richest TikTokers have in common
Followers do not make you rich on this app. Loren Gray was the most-followed person on TikTok for a full year and has a net worth estimated around $5 million, a fraction of what creators with smaller audiences earned. The people on this list turned an audience into something TikTok does not own. Addison Rae and Bella Poarch signed record deals. Jake Shane built a podcast and a touring show. Alix Earle and Khaby Lame took equity instead of fees. And almost all of them blew up between 2019 and 2023, when brands were still learning how to buy TikTok attention and paid generously to work it out.
The habits that let people afford this
Short audio lessons on money, mindset and discipline, in the Alux app.
Get the Alux app →FAQ
Who is the richest TikToker in the world?
Khaby Lame is the richest TikToker as of November 2026, with an estimated net worth of about $80 million from brand deals and the sale of his company to Rich Sparkle Holdings.
How much is Charli D’Amelio worth?
We estimate Charli D’Amelio’s net worth at about $55 million, which ranks her second. She has earned between about $17 million and $24 million a year since 2021.
Is Khaby Lame a billionaire after his company deal?
No. The January 2026 deal was valued at up to $975 million on paper, but it was to be paid in stock that has since lost most of its value, and it is not clear the deal ever fully closed, so his real fortune is far smaller.
How do TikTokers make money?
Mostly from sponsored posts, which can pay six figures each for top creators. The richest add music, podcasts, tours, beauty brands and equity stakes in the companies they promote.
Who is the number 10 richest TikToker?
Mikayla Nogueira, the beauty creator and founder of POV Beauty, ranks 10th with about $10 million.
Who is the most-followed TikToker?
Khaby Lame has been TikTok’s most-followed creator for several years, which is one reason he also tops our money list.
How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Keep reading
- 15 obsessions that translate to fortunes
- 10 social skills that will make you rich
- How to build wealth when you are starting with nothing
Last updated: November 2026.
