How much is Peter Jones Worth? Peter Jones Net Worth in 2026

By the Alux Research Team. How we estimate net worth

Peter Jones’s net worth is estimated at $340 million as of November 2026, and it is a rough estimate. Only one deal in his career has a published price: a £38 million sale in 2011. Everything else, from the telecoms exits to the Samsung shops to the golf retailer he bought in early February 2026, was sold or bought for undisclosed sums, so most of this page is assumption and we say so line by line.

Net worth	$340 million (rough estimate, range $200 million to $700 million)
Born	March 18, 1966, Langley, Buckinghamshire
Age	60
Country	United Kingdom
Known for	Dragons’ Den, Phones International Group, a retail and investment group
Honours	CBE, 2009 New Year Honours

How much is Peter Jones worth in 2026?

We estimate Peter Jones is worth about $340 million, within a range of $200 million to $700 million. This one is a rough estimate: little of the money is documented. His main companies are private and prices for almost every exit were not disclosed.

Public estimates run far higher. They tend to count the revenue or value of the businesses he owns, not what is left after debt, and some count companies he only chairs. We start instead from cash events and apply a modest value to what he still holds.

How we got to $340 million

Dollar figures use about $1.30 to the pound. Only the first row rests on a published price. Rows two to five are our assumptions, labelled as such.

Source	Our estimate	What it rests on
Wireless Logic sale, 2011	$49 million	Reference records show he sold Wireless Logic, part of Phones International Group, for £38 million in 2011. This is the one documented price.
Other exits	$40 million	Our assumption. He sold 10telecom to Vodafone and Square Mile International to BT, and a majority of Brandpath to DHL in December 2024, all at undisclosed prices.
Retail and investment group	$190 million	Our assumption for his equity after debt in American Golf, Partner Retail Services (the Samsung Experience stores), Peter Jones TV and minority stakes. No accounts we could read give values.
Property	$70 million	Our assumption. His biography lists property investments in Portugal, Beverly Hills, Barbados and Switzerland, with no prices.
Television and brand income	$30 million	Our assumption for a Dragons’ Den career from 2005, the BT Business role from 2008 and Shark Tank appearances from 2020, after agents and tax.
Tax and spending	Minus $38 million	Our assumption: 10 percent of the $379 million above, for tax on the exits, charity giving and living costs.
Total	$340 million	$49 + $40 + $190 + $70 + $30 million is $379 million, less $38 million, is $341 million. We round to $340 million.

By our calculation only $49 million of the $340 million, about 14 percent, traces to a price anyone has published. The other 86 percent is our judgment, which is why the range is so wide.

A £12 million business that earned £24,350

The DHL deal is a good example of how little a headline says. City AM reported that Brandpath, the fulfilment company in his group, had turnover of £12.1 million in the year to April 2024, down from £14.6 million, and a pre-tax profit of £24,350. By our math that is a profit margin of 0.2 percent, or two-tenths of a penny on each pound. DHL bought a majority stake in December 2024 for an undisclosed sum, and he stays on as chairman. A buyer was paying for the customers and the platform, not the profit.

February 2026: a £135 million golf retailer

Jones and his investment group completed the purchase of American Golf, the golf retailer, from the private equity firm Endless in early February 2026. Endless said the sale completed on 3 February; other reports say 4 February. Financial details were not released, but Endless put the retailer’s annual turnover at £135 million across more than 80 stores, which gives a sense of scale without telling us what he paid. His biography calls him the last remaining original investor on Dragons’ Den.

What would move the figure

Accounts for the retail group showing profit and debt would replace our biggest assumption, the $190 million row. The price in any later sale of American Golf, Partner Retail Services or his stake in Brandpath would do the same. Each $50 million we are off on that row moves the total by about 15 percent.

Peter Jones net worth FAQ

What is Peter Jones’s net worth?

Peter Jones’s net worth is estimated at $340 million as of November 2026. It is a rough estimate, wide on both sides, because most of his deals were private.

How much did Peter Jones sell Wireless Logic for?

£38 million in 2011, the one price we found. It was a part of Phones International Group, which he started in 1998.

What did Peter Jones buy in 2026?

The golf retailer American Golf, from Endless, completed in early February 2026 (3 February per the seller). The price was not disclosed.

How old is Peter Jones?

He was born on March 18, 1966, so he is 60.

Is Peter Jones still on Dragons’ Den?

He joined in 2005 and is described as the last remaining original investor on the BBC show. We could not confirm the line-up for the current series.

How is Peter Jones’s net worth estimated?

We add the documented £38 million sale to assumed values for his other exits, businesses, property and television income, then subtract an allowance for tax and spending.

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How we estimate net worth

Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.

Last updated: November 2026.